Our story
Off Brand began with a small, passionate team who saw a gap in the fashion market: style choices were often limited, and brand narratives rarely matched the lived experience of vibrant, multicultural communities. Driven by a personal commitment to authenticity, the founder of Off Brand crafted collections designed for self-expression and conducted grassroots outreach, elevating voices that often go unheard in mainstream fashion.
Off Brand’s mission is to empower people to embrace their unique identities, champion diversity, and foster a sense of community within fashion. The brand continuously aims to break barriers, innovating through inclusive designs and sustainable practices, with an unwavering focus on making style accessible for all backgrounds, bodies, and perspectives. Off Brand strives not just to make clothes, but to inspire confidence and connection in every person who wears them.
Our history
The origin story of Off Brand centers on a desire to disrupt the fashion industry by creating a line that celebrates individuality, inclusivity, and bold self-expression through clothing. Off Brand was founded out of frustration with generic styles and a affordable approach to fashion, inspiring its creators to build something radically different—a brand that genuinely reflected the diversity and creativity of real people while remaining committed to urban fashion principles.
Welcome to Off Brand
Explore our collection of trendy clothing and accessories that are sure to make a statement. Get ready to elevate your style with Off Brand it's your favorite brand.
Bestsellers
“I love the quality and style of the products from Off brand. The pieces I've purchased have become staples in my wardrobe and I always get compliments on them.”
John Doe
Shop the latest trends
From chic dresses to stylish accessories, our products are designed to help you stand out from the crowd. Shop now and elevate your look!
About us
Off Brand is a fashion-forward online shop based in Joliet, Illinois. We are dedicated to providing customers with high-quality, on-trend pieces that allow them to express their individual style. Our team is passionate about creating unique collections that caters to a variety of tastes.